Privacy Policy - Ink-root

Last updated: January 2024

Introduction

Ink-root Ltd ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our fraud protection services.

We are registered in England and Wales, with our registered office at 47 Blackfriars Road, London SE1 8NZ. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

Submit enquiries through our contact forms
Register for our services
Subscribe to our communications
Participate in consultations or assessments

This information may include:

Name and contact details (email address, postal address)
Information about your business or financial situation relevant to fraud protection
Communication preferences
Records of correspondence with us

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and browsing behaviour, including:

IP address and general location information
Browser type and operating system
Pages visited and time spent on our website
Referring website addresses

How We Use Your Information

We use the information we collect for the following purposes:

To provide and improve our fraud protection services
To respond to your enquiries and communicate with you
To send service-related communications and updates
To analyse website usage and improve user experience
To comply with legal obligations and protect our legal rights
To detect and prevent fraudulent activities on our own systems

Legal Basis for Processing

We process your personal information based on the following legal grounds:

Consent: Where you have given explicit consent for specific processing activities
Contract: Where processing is necessary to perform a contract with you or take steps at your request before entering into a contract
Legitimate Interests: Where processing is necessary for our legitimate business interests, such as improving our services and marketing
Legal Obligation: Where processing is necessary to comply with legal requirements

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

With service providers who assist us in operating our business, subject to confidentiality agreements
With professional advisers such as lawyers and accountants where necessary
To comply with legal obligations or respond to lawful requests from public authorities
To protect our rights, property, or safety, or that of our clients or others

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments.

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period may vary depending on the context of the processing and our legal obligations.

Your Rights

Under data protection law, you have rights including:

Access: The right to request copies of your personal information
Rectification: The right to request correction of inaccurate information
Erasure: The right to request deletion of your information in certain circumstances
Restriction: The right to request restriction of processing in certain circumstances
Portability: The right to receive your data in a portable format
Objection: The right to object to processing based on legitimate interests

To exercise any of these rights, please contact us using the details provided below.

Cookies

We use cookies and similar tracking technologies on our website. For detailed information about the cookies we use and your choices regarding them, please see our Cookie Policy.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on this page with a new "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Ink-root Ltd
47 Blackfriars Road
London SE1 8NZ
United Kingdom

Email: [email protected]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.